EEGdashNeMARON007406
Iss. 7406 · 10 subjects · 10 recordings · CC0
Dataset Brief · EEG dataset on consumer responses to extreme versus tradition…

ON007406: eeg dataset, 10 subjects#

EEG dataset on consumer responses to extreme versus traditional marketing videos

Access recordings and metadata through EEGDash.

Citation: Allison Edit, Attila Pohlmann (—). EEG dataset on consumer responses to extreme versus traditional marketing videos. 10.82901/nemar.on007406

Modality: eeg Subjects: 10 Recordings: 10 License: CC0 Source: nemar

Metadata: Good (80%)

10-participant EEG dataset — EEG dataset on consumer responses to extreme versus traditional marketing videos.

BIDS 1.8.0Task · extremeversustraditionalvideos
Layer 01Study
What was asked
Hypothesis, independent & dependent variables, paradigm, cohort, and the editorial caveats around what the recordings can and cannot answer.
Layer 02Signal · BIDS
What was recorded
Sidecars, channels & electrodes, coordinate system, event semantics, and quality stats from the NEMAR pipeline when available.
Layer 03Training · ML
What you can train on
Recommended access modes — MNE Raw, braindecode windows, PyTorch DataLoader — plus the targets the metadata makes addressable.
§ 01Access · Get started

Quickstart#

Install

pip install eegdash

Access the data

from eegdash.dataset import ON007406

dataset = ON007406(cache_dir="./data")
# Get the raw object of the first recording
raw = dataset.datasets[0].raw
print(raw.info)

Filter by subject

dataset = ON007406(cache_dir="./data", subject="01")

Advanced query

dataset = ON007406(
    cache_dir="./data",
    query={"subject": {"$in": ["01", "02"]}},
)

Iterate recordings

for rec in dataset:
    print(rec.subject, rec.raw.info['sfreq'])

If you use this dataset in your research, please cite the original authors.

BibTeX

@dataset{on007406,
  title = {EEG dataset on consumer responses to extreme versus traditional marketing videos},
  author = {Allison Edit and Attila Pohlmann},
  doi = {10.82901/nemar.on007406},
  url = {https://doi.org/10.82901/nemar.on007406},
}
§ 02Study · The README

About This Dataset#

This dataset comprises EEG recordings from ten participants exposed to six marketing video stimuli from three companies (Red Bull, GoPro, Columbia Sportswear), categorized as traditional product-focused advertisements versus “extreme” authentic documentary-style videos. Data were collected using a 14-channel EMOTIV EPOC X headset.

DOI

§ 03Cohort · Participants

Cohort#

§ 04Signal · Electrodes & trace

Signal · Electrodes & live trace#

Fig. 01 Signal & montage — ch · EEG · Varies · 10 subjects, 10 recordings

No scalp electrode layout is currently indexed for this dataset. Once the eegdash montage registry ingests it, the interactive viewer will appear here automatically.

NEMAR Processing Statistics#

The plots below are generated by NEMAR’s automated EEG pipeline. The histogram shows pipeline success for data cleaning and ICA decomposition, the percentage of data frames and EEG channels retained after artefact removal, line noise per channel (RMS, dB), and the age/gender distribution of participants.

HED event descriptors word cloud HED event descriptors word cloud — ON007406
§ 05Manifest · BIDS tree

Manifest#

File Explorer#

Browse the BIDS file structure of this dataset. Records are fetched on demand from the EEGDash catalog the first time you open the explorer.

Recordings
Files
Subjects
Modalities
Click to load file structure…
Full dataset metadata table

Dataset ID

ON007406

Title

EEG dataset on consumer responses to extreme versus traditional marketing videos

Author (year)

Canonical

Importable as

ON007406

Year

Authors

Allison Edit, Attila Pohlmann

License

CC0

Citation / DOI

10.82901/nemar.on007406

Source links

OpenNeuro | NeMAR | Source URL

Copy-paste BibTeX
@dataset{on007406,
  title = {EEG dataset on consumer responses to extreme versus traditional marketing videos},
  author = {Allison Edit and Attila Pohlmann},
  doi = {10.82901/nemar.on007406},
  url = {https://doi.org/10.82901/nemar.on007406},
}
§ 06API · Programmatic access

API Reference#

Signature
eegdash.dataset
class
eegdash.dataset.ON007406(cache_dir, query=None, s3_bucket=None, **kwargs)
Bases: EEGDashDataset
Author (year)
Canonical
Importable asON007406
Sourceeegdash/dataset/registry.py · [source ↗]
class eegdash.dataset.ON007406(cache_dir: str, query: dict | None = None, s3_bucket: str | None = None, **kwargs)[source]#

EEG dataset on consumer responses to extreme versus traditional marketing videos

Study:

on007406 (NeMAR)

Author (year):

Canonical:

Also importable as: ON007406.

Modality: eeg; Subject type: Unknown. Subjects: 10; recordings: 10; tasks: 1.

Parameters:
  • cache_dir (str | Path) – Directory where data are cached locally.

  • query (dict | None) – Additional MongoDB-style filters to AND with the dataset selection. Must not contain the key dataset.

  • s3_bucket (str | None) – Base S3 bucket used to locate the data.

  • **kwargs (dict) – Additional keyword arguments forwarded to EEGDashDataset.

data_dir#

Local dataset cache directory (cache_dir / dataset_id).

Type:

Path

query#

Merged query with the dataset filter applied.

Type:

dict

records#

Metadata records used to build the dataset, if pre-fetched.

Type:

list[dict] | None

Notes

Each item is a recording; recording-level metadata are available via dataset.description. query supports MongoDB-style filters on fields in ALLOWED_QUERY_FIELDS and is combined with the dataset filter. Dataset-specific caveats are not provided in the summary metadata.

References

OpenNeuro dataset: https://openneuro.org/datasets/on007406 NeMAR dataset: https://nemar.org/dataexplorer/detail?dataset_id=on007406 DOI: https://doi.org/10.82901/nemar.on007406

Examples

>>> from eegdash.dataset import ON007406
>>> dataset = ON007406(cache_dir="./data")
>>> recording = dataset[0]
>>> raw = recording.load()
__init__(cache_dir: str, query: dict | None = None, s3_bucket: str | None = None, **kwargs)[source]#
save(path: str, overwrite: bool = False, offset: int = 0)[source]#

Save datasets to files by creating one subdirectory for each dataset:

path/
    0/
        0-raw.fif | 0-epo.fif
        description.json
        raw_preproc_kwargs.json (if raws were preprocessed)
        window_kwargs.json (if this is a windowed dataset)
        window_preproc_kwargs.json  (if windows were preprocessed)
        target_name.json (if target_name is not None and dataset is raw)
    1/
        1-raw.fif | 1-epo.fif
        description.json
        raw_preproc_kwargs.json (if raws were preprocessed)
        window_kwargs.json (if this is a windowed dataset)
        window_preproc_kwargs.json  (if windows were preprocessed)
        target_name.json (if target_name is not None and dataset is raw)
Parameters:
  • path (str) –

    Directory in which subdirectories are created to store

    -raw.fif | -epo.fif and .json files to.

  • overwrite (bool) – Whether to delete old subdirectories that will be saved to in this call.

  • offset (int) – If provided, the integer is added to the id of the dataset in the concat. This is useful in the setting of very large datasets, where one dataset has to be processed and saved at a time to account for its original position.

Access modesMNE → braindecode → PyTorch → ML
.rawMNE Raw object — standard tools (filter, epoch, ICA, plot_psd).mne
DataLoaderWraps the windowed dataset into a PyTorch DataLoader; supports parallel workers and on-the-fly augmentations.pytorch
Zarr cacheOptional braindecode Zarr mirror for fast resume; persisted to cache_dir.zarr
Hugging FaceNo per-dataset mirror published yet — browse the EEGDash org listing for sibling datasets. See the datasets loader API.huggingface
Croissant 1.0Machine-readable JSON-LD descriptorON007406.croissant.json (MLCommons schema, ingestible by PyTorch / TensorFlow / JAX).mlcommons
Examples using EEGDashcurated · start here

Swap any load_dataset(...) call for on007406 to reproduce the tutorial on this dataset.

Citation

Allison Edit, Attila Pohlmann (n.d.). EEG dataset on consumer responses to extreme versus traditional marketing videos. 10.82901/nemar.on007406

Provenance

¹Contributed to nemar in BIDS format.

²Curated & ingested by the EEGDash catalog; see CITATION.cff for canonical reference.

³Persistent identifier: 10.82901/nemar.on007406.

BIDS
BIDS 1.8.0
Sidecars
not yet probed
Provenance
Machine-readable
Mirrors

See Also#